Open Source Marketing

Welcome to the Open Source Marketing Project for May.

Whether you are an invited guest or you have just stumbled upon this project, please subscribe so you can keep an eye on what is going on.

Here is how this works:

I have a marketing and sales project with a customer that needs help. I have tried a few things over the past few months and this project needs some new sets of eyes. I am asking for your help and your perspective. Thank you for considering this project worth your time.

I will use this blog to link you to websites and other information regarding this customer, our approach to marketing, and the industry this customer of mine is in.

If you have not already, please RSVP to the Open Source Marketing Lunch that will be held Monday, May 7 from 11:45 to 12:45 at The Crestwood Condominiums Meeting Room.

The Crestwood Condominiums are located at 5401 Brookside Blvd. More info is HERE

My company is called Brain Bucket and my website is HERE. Be sure to click on the LENS link on the front page. It is a link to another site that will give you a look at work that is under way but not live, as well as a look at some of the tools and ideas that I connect with customers.

The Project:

Tim Sernett is an accountant who has just come through what he hopes is his final full blown tax season. He is working to transform his business by helping small and medium sized businesses transform their work. Tim has developed a service / process called Profit Focus, and I am working with him to find the appropriate market and application.

Essentially, he is create a service that allows you (as a business owner) to outsource the bookkeeping and accounting tasks, and then to gain a better understanding of your company's cash flow needs through a personal approach to financial planning.

Over the past several months, Brain Bucket has designed and built a new website:

URL:SernettCPA, and we have redesigned his business cards, and added a small leave behind brochure.

We have also worked on a marketing plan that called for me to connect with several of Tim's current clients and to get an understanding of why Tim's current list of customers use him for a variety of services. I will comment more on that as we go along.

Please subscribe to this blog, or check back regularly, as I plan on working through some of my challenges.


Final note: this is not now, nor will it be next week, a sales pitch. I am truly working through some challenges I am having in articulating what Tim's services are, and I am trying to come up with a plan and a way to execute the plan that will help him out.

Thank you for your time.