A-HA defines "BrandStand"

I am becoming more and more convinced that the ONLY way to create a website that has super value for your company is to think about the content that must be initiated, maintained, updated, and updated, and updated BEFORE you spend any time or money on any whizbang bells and whistles.

Make it authentic, easy to understand, relevant to MY world, and give me a really easy way to share with others.

AND - you should read the A-HA blog's post about "BrandStanding" whether you are a large or a small organization.

You think before you talk...look before you leap...and you should always plan before you launch.

THINK and PLAN about your brand and what in the world you want people to SAY about you. Then you have the driving reason behind your content.

Here's the link: Do you “brandstand” for your biz?

What you do and How you feel

For July is the end of the year. The time off around July 4, and then a family vacation planned for the end of July always mark the end of my year.

I go away, rejuvenate and come back refreshed, if not always ready to roll.

I usually take a little time to stop and think, reshape my plans for the coming year, and then try to figure out how to get myself motivated to do the things I KNOW I should do, but I don't always feel like doing.

My Friend Jerry has a great post with some hints:

URL: Vacations and business