Context Matters..."I'd Ignore Him Too"

The Washington Post puts Joshua Bell, one of the great classical musicians in the world, in a subway station at rush hour to see what would happen.

The blog / internet response has been immense. Take a look at Seth Godin's take on this story URL: I'd Ignore Him Too

The point is that context does matter. Presentation and tone of voice and "the frame" (as mentioned in the story) DO matter.

This is the same concept that drives WHY we design a website and a marketing strategy and a sales system for our businesses. This is also why Web 2.0 is magic!