Thoughts on Marketing

Here are three blog posts that highlight three big ideas about your business.

Marketing is changing and it is time to think about your business, the work that you do, and how you find and keep your customers.

Here are three BIG ideas for you to consider.

1. Seth Godin: Drivers...do you recognize your approach? Is that the approach you want?

2. The Messaging Times: Marketing Buzz...you say you want something viral, something that people are going to tell their friends about. But have you thought about HOW and WHY? And while you are thinking about that, why not think about WHO can help you do that?

3. Epiphanies, inc: Content Focused Marketing...you want your website to carry it's own weight. You don't want to spend money on a website that doesn't actually bring people in the door. Sounds good, but that means that there's no skimpin' on the content. The folks at the "A-HA" blog advocate content driven marketing. It is harder, but so much more effective that thinking up some ridiculous slogan without any real "umph" behind it.