Seth Godin's latest post speaks to how marketers would rather take the easy route to reach a lot of people. It is wonderful (of course) and it is a direct reflection of several conversations I recently had with marketers who are trying to walk the line between what their customers are comfortable with and what they know they should be doing.
The alternative is to serve a smaller group of people who are reaching you...finding you...and ready to interact with you.
Marketing is never about your response rate to a post card or a TV ad or even an animated banner.
Web 2.0 marketing is about authentic two-way communications.
Yes, it is harder...and YES, it is worth it.
Seth's Post: Reaching The Unreachable
Friday, May 4, 2007
Subscribe to:
Posts (Atom)