Finishers "Never Weaken" - see: Justin McBride

Here's a finisher's quality and a guilty pleasure all rolled into one post:

I am obsessed with the PBR.

No, that doesn't mean I am hanging out in some guy's back yard having a "yard" beer.

That is the Professional Bull Riding. "The Toughest Sport On Dirt" - as their commercials say.

This weekend was the end of their season where the league crowned its "World Champion."

My finisher for this week, therefore, is the PBR Season Champion Bull Rider Justin McBride. His rider page is HERE...just in case you are curious how much you can make riding a bull.

This guy is a finisher. One of his mentors, Ty Murray, has a saying about riding bulls that I think to myself whenever I recognize that I am slipping into something less than a finisher.

It is, "Never Weaken."

The only way you can ride a 2,000 pound bull for 8 seconds is to fully commit yourself to that action at that moment. When you watch hours and hours of bull riding, (and yes that means that I have...just ask my wife!), you can clearly tell the difference between the riders who finish their rides and riders who aren't.

It is not a question of ability or heart or "wanting it", or any of the things that ALL of the riders have. I think the difference is being able to sink yourself into the moment completely.

Finisher's Quality of the week: Finishers Never Weaken... they are ready to ride for 10 seconds.

by the way...if you want to pull for the bull...that's ok. A bull named Chicken on a Chain is the winner of the rankest bull world championship. HERE are his stats for this season.