Why Would I Blog?

I have suggested to a few customers and friends that they should start a blog as a part of the overall marketing plan for their business.

These are people who know what they are doing when it comes to running their business, selling their services, and even doing some marketing.

With one exception, I have been met with blank stares and glazed eyeballs.

"Why Would I blog?"

"What would I do?"

"Who would read this?"

Blogging for your business should never include anything that sounds remotely like you are telling me about your cat, or why you haven't posted a rant in a while, or ANY kind of apology.

I don't want to know that Aunt Bessie dislocated her hip and so....

If I have found your blog, and I am reading it at all...I want to find something I haven't found before.

I want to find a way to interact with your company... and I want to discover how I can help you...and I want you to know that I know what you are talking about...and I want to be able to show my friends that I know what I am talking about...and I want my friends to start looking to me because I know this stuff...

you get the point?

There are entire communities of people out there that are talking to each other, learning about your service/product/store...STOP positioning your message...and START creating ways to be a part of that conversation.

You can't control the marketing message...and you should not.

This is WEB2.0...and you need to learn about it.

Search WEB 2.0 and do a little reading. There are MANY blogs on that subject. And the longer you wait to understand HOW Web 2.0 impacts the future of your marketing and your business, the farther you are behind.

By the way...Jerry is the customer who decided to blog. Please take a minute to go read THIS Blog. I promise it will bring you new insites on your business.