Scarcity as Strategy

I have attended a number of networking groups for small business owners over the past year. Many of the organizers of these groups create scarcity by not allowing duplication...that is, you can't ever be the second web developer, plumber, real estate agent, in these groups. I like this idea because it forces you to truly define what you do that is different.

For example, I went to a meeting a week ago and there were three coaches attending...each one was unique.

The other thing that many of these groups have done is to ban the ever-present financial advisor. There are so many of these people preying on these networking groups, that they have been banned. Not only are there too many of these folks, they don't participate in the mutual referrals that are the cornerstone of these groups.

This is what Seth Godin is writing about in a recent blog post from FOUR years ago.

The Scarcity Shortage

I believe these ideas are more appropriate today than they were four years ago.