What Does "I Don't Know" Really Mean?

Seth Godin hits the sweet spot again. I was all ready to write my own blog post...and Seth launches this one.

Two kinds of 'don't know'

What a great marketing thought that feeds into the Finisher's Blog concept.

The core concept here is that you can't deal with lack of motivation with more information.

Often people ask me to look at their website. First Red Flag: "It took me months to write it and I don't want to change it now"

Unfortunately, when you say something like that it just means that you don't know what a website is for these days.

Second Red Flag - "My business is about getting face to face with people, so the internet can't help me with that."

Oops...either I haven't done a good job describing interactive marketing to you, or you "don't know" that you can get a face to face interaction if you want to!

I have often responded to these red flags by spouting more information. I guess I should figure out what kind of "I don't know" I am getting.

Toby's Wednesday Finisher Concept: A Finisher Needs to recognize the difference between lack of information and a lack of interest.

My Finisher's blog post that is coming next: Trust Your Training and Stop Thinking.