A-HA defines "BrandStand"

I am becoming more and more convinced that the ONLY way to create a website that has super value for your company is to think about the content that must be initiated, maintained, updated, and updated, and updated BEFORE you spend any time or money on any whizbang bells and whistles.

Make it authentic, easy to understand, relevant to MY world, and give me a really easy way to share with others.

AND - you should read the A-HA blog's post about "BrandStanding" whether you are a large or a small organization.

You think before you talk...look before you leap...and you should always plan before you launch.

THINK and PLAN about your brand and what in the world you want people to SAY about you. Then you have the driving reason behind your content.

Here's the link: Do you “brandstand” for your biz?

Context Matters..."I'd Ignore Him Too"

The Washington Post puts Joshua Bell, one of the great classical musicians in the world, in a subway station at rush hour to see what would happen.

The blog / internet response has been immense. Take a look at Seth Godin's take on this story URL: I'd Ignore Him Too

The point is that context does matter. Presentation and tone of voice and "the frame" (as mentioned in the story) DO matter.

This is the same concept that drives WHY we design a website and a marketing strategy and a sales system for our businesses. This is also why Web 2.0 is magic!