Penelope Trunk has written a book.
She has a blog too. Here is a recent post about how to get an agent's attention if you want to sell a book idea:
URL:A week of journalism: Seven ways to get an agent’s attention
The cool thing is, this is great marketing advice.
Marketing is NOT just about features and benefits...and yet, people still focus on that almost exclusively. If I here or see one more car commercial that lists off a bunch of stats...!!
Think about how this advice relates to your company...your product...your service.
Any questions?
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