Cow dung and Web 2.0

I have had several marketing / sales conversations recently where I am trying to describe the Web 2.0 direction that we are all heading.

When you are working with people who know that term: "Web 2.0" - then the conversation starts at a different point.

But, the backstory of the conversation is always in the same direction...."what should I do?"

Web 2.0 is more thought and more work.

When a marketing company is used to sending out BRC cards and then hoping they bought the right list, or offered the right incentive, or used the right color...then getting them to actually think about content and authenticity, to actually ASK about that content, and to then convince others that possibly getting ripped apart by their customers is a GOOD thing is a challenge.

A challenge...but it is right.

Look - Web 2.0 means asking better questions...of yourself...of your partners...of your customers...of your upset customers in particular.

That is the mindset...now, what are the tools. There are literally hundreds of companies out there that have the Web 2.0 concept of true, authentic, rough-around-the-edges interaction built in to their DNA.

Here is a site that lists many of them....it is astounding how many of these companies / websites there are.

Web 2.0 List on Sacred Cow Dung

How to do Sales and Marketing

Penelope Trunk has written a book.

She has a blog too. Here is a recent post about how to get an agent's attention if you want to sell a book idea:

URL:A week of journalism: Seven ways to get an agent’s attention

The cool thing is, this is great marketing advice.

Marketing is NOT just about features and benefits...and yet, people still focus on that almost exclusively. If I here or see one more car commercial that lists off a bunch of stats...!!

Think about how this advice relates to your company...your product...your service.

Any questions?