Seth Godin points out a reference to useless marketing.
Useless Marketing
I was in a meeting last week where the potential customer said to me, "We really don't want to focus on any of that branding or marketing, we just want a website that shows our work."
Now, anyone and everyone in marketing has heard this refrain before. I politely reminded my potential customer that yesterday when we chatted in the hallway, he had mentioned that they were busy, but not with the kind of work they wished they had.
Who was it that said that hope is not a strategy?
I am about to go back to this client with a proposal that would dramatically reshape what they do. But, because of the previous comment, I am not at all sure of my ability to convince them that indeed, what they need is some of that branding and useless marketing.
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