Context Matters..."I'd Ignore Him Too"

The Washington Post puts Joshua Bell, one of the great classical musicians in the world, in a subway station at rush hour to see what would happen.

The blog / internet response has been immense. Take a look at Seth Godin's take on this story URL: I'd Ignore Him Too

The point is that context does matter. Presentation and tone of voice and "the frame" (as mentioned in the story) DO matter.

This is the same concept that drives WHY we design a website and a marketing strategy and a sales system for our businesses. This is also why Web 2.0 is magic!

Blogs for a Cause...all over the world

Global Voices Online.

From the top of the website - Global Voices aggregates, curates, and amplifies the global conversation online – shining light on places and people other media often ignore.

I have to stop myself from reading every post.


URL: Global Voices

Thinking about Email marketing?

I detest lazy email marketing campaigns. I am even more disdainful of things that sort of look like a direct mail campaign but without any real point.

Check out THIS articleabout email marketing. Thinking about it?

Email me first! We have better ideas!

tobin@brain-bucket.com

Useless Marketing ... The hope strategy

Seth Godin points out a reference to useless marketing.

Useless Marketing

I was in a meeting last week where the potential customer said to me, "We really don't want to focus on any of that branding or marketing, we just want a website that shows our work."

Now, anyone and everyone in marketing has heard this refrain before. I politely reminded my potential customer that yesterday when we chatted in the hallway, he had mentioned that they were busy, but not with the kind of work they wished they had.

Who was it that said that hope is not a strategy?

I am about to go back to this client with a proposal that would dramatically reshape what they do. But, because of the previous comment, I am not at all sure of my ability to convince them that indeed, what they need is some of that branding and useless marketing.

Make Your Company Remark-able

Again with the Seth Godin reference! Shame on me.

Seth posts all the time about how marketing is about making something (could be anything!) remarkable...worth remarking about.

So here it is: What would it take for you to get onto Fast Company's "Companies That Care" list?

Fast Company - Companies That Care


What would you do to your company, (the one you run, not the other one that runs you), in order to make it a place that people sent their resumes to unsolicited?

How would you do that?

Hint: it has nothing to do with ping-pong tables, beer at lunch, or massages on Fridays.